Contagious Mags brilliant collection of the 2010's best interactive ideas and marketing innovations. Of particular note is Gatorade's social media Mission Control. Creativity often drives results but without being structured properly you can easilty find your own marketing team in "beta" mode for eternity. Smart brands should be implementing this structure of listening, engaging & serving as part of their long term strategy/DNA.
Awesome report here from Sysomos which demonstrates how Twitter has changed over the past year. Some stats to note: the vast majority of Tweeters (95.9%) have 500 followers or fewer, with just .06% boasting over 10,000 followers and 2.12% of users attracting over 1,000 followers. The report from Sysomos also confirms what digital/social markets already know: a very small group of users account for the lion's share of the activity and influence. Nearly 60% of tweets come from 2.2% of Twitter's users, with 22.5% making up a full 90% of Twitter's activity.
Actions: if you are represent a brand or have a small business -- do your homework to identify the connectors in your network and treat them special. Give them a reason to speak about your brand and reward them for doing so. This can be exclusive content, products or even communication. Let them know that you value them because they are the ones that will help spread the news on your behalf. This is "earned" media at its finest.
Remember the film "Eternal Sunshine of the Spotless Mind"? Great flick which set out to explore the nature of memory and romantic love - or more accurately, the instant removal of all memory associated with a failed relationship.
Is there an APP for that!?!? No.
However, on the opposite side of the spectrum, meet Pummelvision, the newest creation from Jake Lodwick, co-founder of Vimeo.
With a click Pummelvision grabs every photo in your Flickr, Facebook, or Tumblr, and gives you sleek video summary of your life ready to be uploaded for the entire world to see via YouTube or Vimeo. Hopefully that walk down memory lane brings you more diamonds than rust.
Common sense tells me that Pummelvision was named after the quick motion photography and hopefully not the users emotional state after viewing. Give it a try for yourself, it is pretty amazing work.
So, I was looking for an easy way to manage all of my accounts: Twitter, LinkedIN, Blogger, Tumblr etc. Found a pretty good site called Postling. Connected every possible page and once finished, saw that it had its own blog/community section(lord knows I need to join another). It has a prompt to post a picture -- which I did, hit submit and then BOOM! Notification that it has been posted to every damn site that I connected to it. Yup, I take full responsibility, and the pic although isn't great it isn't going to get me in hot water or anything -- though it could seem strange to some folks on linked in why I decided to upload a photo shoot of myself. Ok, pic below -- was tempted to delete but hell, why not share the embarrassment further ;) and at least serve as a reminder to be very careful with this stuff. Nothing like making things easier...
To give actors, actresses and well, the human race more to fear in the future in terms of competition, say hello to Gemenoid F, robot star of the stage in Japan. If you haven't seen this, the robot (created by Japanese roboticist Hiroshi Ishiguro) is one giant step towards the "more human than human" vision presented in Bladerunner. Gemenoid F was designed to be perfect -- looks, voice etc. She will never forget her lines or get sick. Her level ability to take direction are unmatched. However, though the look is downright I-Robot, artificial intelligence (A.I.) is not currently installed into the this mega bot...yet.
No doubt about it, we are one step closer to the concept of Technological Singularity. The theory goes like this: technology when given the tools of learned experience (both emotional and analytical) will eventually surpass the human brain. Therefore, if this superhuman intelligence can bring forth superior problem-solving skills than humans, then it could design a yet more capable machine, or re-write its source code to become more even more intelligent. This more capable machine then could design a machine of even greater capability.
The pros in this scenario are many, computers that can help identify new resources, possibly ending world hunger, strife etc. The negatives in the scenario are a bit more Terminator like, with robots realizing that humans are a bit of a bummer not to mention a strain on resources and would be better without.
Check out a video of Gemenoid F here, which I found out about by following talented blogger Aki Gibbons:Tokyo Dreaming: Robot Actress Steals the Show and let me know what you think? Is 2045 the year of the tech singular future -- or is it sooner than we think?
